Kellogg's adding vitamin D to its range of children's breakfast cereals in effort to combat rising number of children suffering from rickets

Nevin Barich

Nevin Barich

Oct 31, 2011 – Industry Intelligence

LOS ANGELES , October 31, 2011 () – Kellogg’s will be adding vitamin D to its range of children’s breakfast cereals in an effort to combat the rising number of children suffering from rickets, reported Oct. 31.

Scientists have linked rickets to a lack of vitamin D. Rickets can cause weak bones and bowed legs.

Kellogg’s introduced vitamin D into its Cornflakes brand earlier this year and is now adding vitamin D to its Coco Pops and Rice Krispies brands.

The primary source of this article is, Croydon, England, on Oct. 31, 2011.

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