Kellogg's adding vitamin D to its range of children's breakfast cereals in effort to combat rising number of children suffering from rickets

Nevin Barich

Nevin Barich

Oct 31, 2011 – Industry Intelligence

LOS ANGELES , October 31, 2011 () – Kellogg’s will be adding vitamin D to its range of children’s breakfast cereals in an effort to combat the rising number of children suffering from rickets, PackagingNews.co.uk reported Oct. 31.

Scientists have linked rickets to a lack of vitamin D. Rickets can cause weak bones and bowed legs.

Kellogg’s introduced vitamin D into its Cornflakes brand earlier this year and is now adding vitamin D to its Coco Pops and Rice Krispies brands.

The primary source of this article is PackagaingNews.co.uk, Croydon, England, on Oct. 31, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.