Chefs at several U.S. restaurants increasingly using Twitter to communicate with diners about dishes, specials, ingredients, more

Nevin Barich

LOS ANGELES , October 27, 2011 (Industry Intelligence) – Chefs at several U.S. restaurants are increasingly using Twitter to communicate with their diners, informing consumers about certain dishes and even tweeting photos in some cases, The Wall Street Journal reported Oct. 26.

Chris Cosentino, chef at Incanto in San Francisco, has more than 100,000 followers on Twitter and sometimes runs photos of ingredients or even posts Twitter-only specials. Celebrity chefs such as Gordon Ramsay of Restaurant Gordon Ramsay in London and Bobby Flay of New York's Mesa Grill have nearly 500,000 Twitter followers each.

Fabio Viviani, chef at Café Firenze and Firenze Osteria in Los Angeles, has more than 35,000 Twitter followers and said the social media outlet is a tremendous marketing tool. Before, he said, one would have to spend around US$250,000 in ads to get the kind of outreach that he now gets by posting on Twitter.

The primary source of this article is The Wall Street Journal, New York, New York, on Oct. 26, 2011.

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