Online deals site LivingSocial launching invitation-only service that caters to foodies; experiences will include visit to an environmentally sustainable farm, meal served in a restaurant's kitchen

Nevin Barich

Nevin Barich

Oct 17, 2011 – Associated Press

SAN FRANCISCO , October 17, 2011 () – Online deals site LivingSocial is launching an invitation-only service aimed at food fans, offering experiences such as a visit to an environmentally sustainable farm or a meal served in a restaurant's kitchen.

LivingSocial Gourmet's events will be more expensive -- and less common -- than the food-related deals currently available on LivingSocial, where you might pay $20 to get a voucher good for $40 worth of food at a local pizzeria.

Instead, the deals will be with fine-dining restaurants and other businesses in the food industry and will range from around $100 to $200 per person, LivingSocial Gourmet's general manager Alli Phillips said. The service will also offer group packages, she said.

"These are a higher price point because they're unique and exclusive and appeal to folks that are willing to pay for something unique and interesting," Phillips said.

The service will initially be available to 100,000 LivingSocial members in the company's hometown of Washington, D.C., which Phillips said was chosen for its food scene and the company's existing relationships with local restaurateurs. LivingSocial hopes to offer it by the end of the year in 10 major cities, including San Francisco, New York and Chicago. The company has more than 35 million active members in the U.S. and 47 million around the world.

LivingSocial Gourmet's first event will be a tasting menu with wine pairings and cheese at Washington restaurant CityZen. It will cost $250 per guest including tax and tip. A deal for groups with essentially the same menu will cost $1,000 for a table of four.

Other events in the works include a trip to a Washington-area sustainable farm for a tour and food tasting. Also planned is a visit to a restaurant's cheese caves to learn how cheese is made and how to pair it with food.

The service could be attractive to higher-end restaurants that have so far been unwilling to work with deals sites including LivingSocial and its larger competitor, Groupon, for fear of diluting their brands. Indeed, it will be the first time CityZen is working with LivingSocial.

Jarad Slipp, CityZen's restaurant director, said the company wanted to try something new, but didn't want to devalue the CityZen brand by offering discounts. Still, the price of the meal his restaurant is offering through LivingSocial Gourmet "certainly works out to the guest's advantage," he said.

© 2021 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.