Canadian newspaper publisher Postmedia Network acquires Internet content company Sprouter, complementing its digital strategy

Kendall Sinclair

TORONTO , October 5, 2011 (press release) – Postmedia Network today announced that it has acquired Sprouter Inc., an Internet content company that specializes in the areas of technology, digital media, entrepreneurship and startups. Through the acquisition, Sprouter Inc. becomes a division of Postmedia Network Inc. Sprouter will continue to operate under the Sprouter name and branding under the leadership of Sarah Prevette.

“We are thrilled to welcome Sprouter to the Postmedia Network family,” said Paul Godfrey, President and CEO. “Sprouter complements our Digital First strategy and brings a spark of digital entrepreneurship to our family of brands.”

Sprouter was founded in 2009 by Sarah Prevette, who was named by Inc. Magazine as one of the top entrepreneurs in North America in 2010. Sprouter.com, has become the go-to spot for tech entrepreneurs looking for advice and connections with others in the global start-up community.

“This new chapter in Sprouter’s evolution is really exciting,” said Sarah Prevette. “We are thrilled to join the team at Postmedia. Of all the various supporters who came forward, we felt that Postmedia was the best fit for our community both philosophically and from a strategic business perspective.”

Through Sprouter, entrepreneurs can ask a question, browse relevant content, comment on answers, and share advice with their networks. Sprouter also produces the popular Sprouter Weekly entrepreneurship publication, and hosts global Sprout Up events to bring together entrepreneurs in local communities.

Sprouter allows founders to:

Ask a startup-related question. Submit your small business question on the general form, or submit it to a specific expert.

Connect with startup experts. Discover experts in various fields and see the advice they’ve provided to other founders.

Search relevant content. Find answers related to your area of interest, and see similar answers while you wait for your question to be answered.

Comment on answers. Add valuable information to an expert’s answer by sharing your thoughts, or clarify a question you’ve asked by adding a follow-up thought.

Create your own hub of knowledge on Sprouter. Your questions and answers, and the answers you find useful, are stored on a devoted page so you can refer back to them at any time.

Keep up on your startup news. Learn from the Sprouter Weekly publication for startups, highlighting founders, hot startups, content and events.

Meet entrepreneurs in your community. Attend Sprout Up events for entrepreneurs – over 600 startup founders join together every month to learn, demo and network.


About Postmedia Network:

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

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