California-based Noah's Sparkling Spring Water relaunches in Rexam 12oz. Sleek cans, citing temperature control, portability, convenience, better recycling rate
September 30, 2011
– A great tasting, healthy beverage is now available in an impressive new package. Noah's Sparkling Spring Water has expanded – adding three new flavors – and re-launched in Rexam 12 oz. SLEEK® cans.
Noah's Sparkling Spring Water comes from Adobe Springs in California, and contains 110 mg. of magnesium per liter, nearly 20 times the amount in other bottled spring waters. Researchers have found that Magnesium is an essential mineral that provides substantial health benefits (see www.mgwater.com.) With the expansion, the waters are now available in four great-tasting flavors including original and the new Lime, Blueberry Pomegranate and Peach Mango. All added flavors are natural.
Previously sold only in glass bottles, the company chose to re-launch Noah's Sparkling Spring Water in Rexam SLEEK cans because of the significant advantages they deliver.
"This premium package is the ideal choice for our sparkling waters," said Tony J. Varni, president of Varni Brothers Corporation. "It keeps the product cold longer and is more portable and convenient than glass. And schools love that it provides them with a healthy vending machine beverage option. We are pleased that our partnership with Rexam allows us to present our beverages to consumers in what we think is the best looking can on the market."
Noah's also benefits from the fact that aluminum cans are the best environmental and sustainability choice with a recycle rate at more than double any other beverage package.
"We are pleased to continue our partnership with Noah's and help them re-launch and expand their sparkling spring waters," said Andre Balbi, president and CEO, Rexam Beverage Can Americas. "Our SLEEK can is the perfect packaging solution, enabling their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."
This move comes as the Varni Brothers Corporation – Noah's parent company – celebrates it's 75th year as a 7Up bottler as well as the 20th anniversary of the Noah's brand.
Noah's Sparkling Spring Waters are currently available at select retail locations in California, Nevada, Idaho and Utah with plans to drive expansion across the country. Noah's also recently captured the interest of a major distributor for the country of Mexico.
About Noah's California Spring Water
NOAH'S California Spring Water began operations in 1992 as part of the family owned beverage company, Varni Brothers Corporation. The Varni's decided on Adobe Springs as the source for their new brand because of its great taste and unique, superior quality that is unduplicated anywhere in the United States. The NOAH'S trademark was designed as a friendly and refreshing symbol with more than 4000 years of name recognition. Varni Brothers Corporation is still completely family owned. It remains well positioned in a beverage industry that continues to change quickly. For more information, visit www.noahswater.com.
Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam's sales from ongoing operations are approximately 4.96 billion pounds Sterling. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.