Female fragrances leading category in Australian fragrances market in 2011, with Estee Lauder the leading manufacturer of new fragrance products in Australia, research finds

Michelle Rivera

Michelle Rivera

DUBLIN , September 15, 2011 (press release) – Research and Markets has announced the addition of the "Fragrances Market in Australia - Product Launch Almanac 2011" report to their offering.

“Fragrances Market in Australia - Product Launch Almanac 2011”

The Fragrances market in Australia - Product Launch Almanac 2011 provides a complete guide to new product launches in Australian spirits market since March 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in Australia, with data from 2005 to 2010 and forecasts to 2015.

Scope:

* Fragrances market in Australia - New product SKUs by category
* Fragrances market in Australia - New product SKUs by manufacturer
* Fragrances market in Australia - New product by pack type and materials
* Fragrances market in Australia - New Product descriptions

Highlights:

* 134 product SKUs launched in the Australian fragrances market
* Female fragrances is the leading category in Australian fragrances market
* Estee Lauder is the leading manufacturer in terms of new fragrances products in Australia


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