Female fragrances leading category in Australian fragrances market in 2011, with Estee Lauder the leading manufacturer of new fragrance products in Australia, research finds

Michelle Rivera

Michelle Rivera

Sep 15, 2011 – Business Wire

DUBLIN , September 15, 2011 (press release) – Research and Markets has announced the addition of the "Fragrances Market in Australia - Product Launch Almanac 2011" report to their offering.

“Fragrances Market in Australia - Product Launch Almanac 2011”

The Fragrances market in Australia - Product Launch Almanac 2011 provides a complete guide to new product launches in Australian spirits market since March 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in Australia, with data from 2005 to 2010 and forecasts to 2015.

Scope:

* Fragrances market in Australia - New product SKUs by category
* Fragrances market in Australia - New product SKUs by manufacturer
* Fragrances market in Australia - New product by pack type and materials
* Fragrances market in Australia - New Product descriptions

Highlights:

* 134 product SKUs launched in the Australian fragrances market
* Female fragrances is the leading category in Australian fragrances market
* Estee Lauder is the leading manufacturer in terms of new fragrances products in Australia


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