Omnicom agencies BBDO, DDB ranked among top three networks at International Festival of Creativity held in Cannes, France, for creative work; P&G named most effective advertiser, McDonald's most effective brand
June 28, 2011
– Omnicom Group, Inc. (NYSE-OMC) agencies BBDO and DDB ranked among the top three networks recognized at the 58th International Festival of Creativity in Cannes for the scope of their creative work.
BBDO, the No. 1 ranked network for the fifth year in a row, took home three Grand Prix, the most won by any agency group at the festival. These included the inaugural Creative Effectiveness Award, which went to Abbott Mead Vickers BBDO London for its PepsiCo work for Walkers. BBDO also claimed the Grand Prix for PR and the Grand Prix for Radio for work done, respectively, on behalf of the National Australia Bank and Mercedes. In addition, Agency of the Year went to Almap BBDO for the second year in a row.
DDB won a Titanium, its first ever, for Volkswagen Blue Motion Technologies' "Speed Camera Lottery," the follow-up to "Fun Theory," the Cyber Grand Prix Winner of 2010.
Separately in Cannes, at the introduction of the Effie Worldwide and WARC Global Effectiveness Rankings, BBDO Worldwide and DDB Worldwide were named among the most effective agency networks in the world, according to results from the tabulation of the first ever Effie Effectiveness Index, an analysis of finalist and winner data from 40 worldwide Effie competitions.
Among the results: Procter & Gamble was named the most effective advertiser and McDonald's the most effective brand. BBDO Worldwide was named most effective advertising agency network and Sancho BBDO of Bogota, Colombia, the most effective individual agency office.
DDB Worldwide also ranked among the top five most effective agency networks in the world. The top five most effective agency offices included, in addition to Sancho BBDO (Bogota, Colombia), OMD (Bogota, Colombia) and BBDO (Santiago, Chile). The Effie Index ranking system rewards not only Effie winners but Effie finalists. In the inaugural Effie Index, Effie finalists and winners announced between June 10, 2010, and June 13, 2011, qualified for the index.
The comprehensive rankings, which can be filtered by region, country and product category (along with detailed information surrounding the point system), can be found on the new site www.effieindex.com .
About Omnicom Group Inc.
Omnicom Group Inc. ( www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.