Wincup launches EPS foam cup, HIPS lid featuring EcoPure technology, which allows products to biodegrade in landfills; available in 8-, 12-, 16- and 20-oz. sizes; additional items to follow

Graziela Medina Shepnick

Graziela Medina Shepnick

Jun 21, 2011 – New Wincup Holdings

STONE MOUNTAIN, Georgia , June 21, 2011 (press release) – New Wincup Holdings, Inc., a national leader in the manufacturing and distribution of cups, foodservice containers, lids and straws today announces the launch of VioTM -- the first expandable polystyrene (EPS) foam cup and high impact polystyrene (HIPS) lid with EcoPure® technology. VioTM cups with EcoPure® have been shown to biodegrade under conditions that simulate a biologically active landfill*, using the ASTM D5511-11 test**.

Wincup turns to science and product innovation in its drive to ‘Serving a Better Way’, expanding its product offerings to include the new VioTM foodservice line. “Being environmentally responsible has always been important to us and is most evident in the products we make and how we make them,” states George W. Wurtz, CEO of Wincup. “EPS foam has always consumed less energy and emitted fewer greenhouse gases during the manufacturing process than paper and plastic beverage cups. Now with the introduction of VioTM we have created a new end of life story for (EPS) Foam cups and HIPS lids that further demonstrates our commitment to the environment.”

VioTM cups preserve the superior performance characteristics of traditional EPS foam and meet FDA standards. VioTM foam cups have been found to biodegrade an average of 14.2 percent in the first 133 days of testing under conditions that simulate a biologically active landfill*, using the ASTM D5511-11 test**.

Launching in June, VioTM initially offers cups and lids in 8, 12, 16 and 20-ounce sizes, with additional items to follow.

“’Serving a Better Way’ at Wincup has always stood for our ability to serve customers with superior products in terms of durability, insulation, performance, and value; and now, with the launch of VioTM, we can add innovation to that list,” states Kevin Keneally, President of Wincup. “We are very focused on providing new and innovative products that solve the needs of not only our customers but our environment as well. VioTM is our first step in improving the end of life story for EPS Foam. It’s not, however, the only one. We’re actively working on introducing a recycled EPS Foam product as well. So, stay tuned. We’re excited about our new technology developments and the improvements they will have to the environment.”

* Present tests at 49% solids content approach the conditions of wetter landfills, such as in the Southeastern U.S. Biodegradation rates may be lower in landfills in other areas of the U.S. depending on moisture level in those landfills.

** ASTM D5511-11 specifies: This test method also may resemble some conditions in biologically active landfills where the gas generated is recovered and biogas production is actively promoted.

About New Wincup Holdings, Inc.

New Wincup Holdings, Inc. is a privately-held premier manufacturer and distributor of single-use EPS foodservice packaging solutions for today’s on-the-go needs. Wincup serves overall value through its people, its performance and its product portfolio. The company operates on a mission of constant innovation with a commitment to creating responsible, sustainable products. For more information on Wincup and its product lines, contact the Customer Service Department at 1-800-292-2877 or visit

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.