Heinz' Dip & Squeeze Ketchup packaging receives silver DuPont Award for Packaging Innovation, NRA's Food & Beverage Product Innovation Award

Lorena Madrigal

Lorena Madrigal

Jun 13, 2011 – Business Wire

PITTSBURGH , June 13, 2011 (press release) – H.J. Heinz Company is pleased to announce that its Heinz® Dip & Squeeze® Ketchup, the packaging innovation that allows for both dipping and squeezing and holds three times as much Heinz® Ketchup as the traditional packet, has been honored with two leading industry awards for innovation.

Today, the revolutionary new product designed to fit consumers’ on-the-go lifestyle was honored with a Silver award in Innovation from the prestigious DuPont Awards for Packaging Innovation. Now in its 23rd year, the DuPont Awards for Packaging Innovation is the industry's longest-running, global, independently judged celebration of innovation and collaboration throughout the value chain. Each year an esteemed panel awards diamond, gold or silver honors based on “excellence” in one, two or all of three categories: Innovation; Sustainability; and Cost/Waste Reduction.

“The Packaging Awards program is an opportunity to celebrate how collaborating throughout the value chain can bring cost-effective innovation to the market to help solve the big issues,” said Shanna Moore, global director sustainable packaging, DuPont Packaging & Industrial Polymers. “The Heinz® Dip & Squeeze® Ketchup package captures the spirit of innovation to resolve customer challenges.”

Heinz® Dip & Squeeze® Ketchup also recently received recognition from the National Restaurant Association during its first Food & Beverage Product Innovations Awards, which highlighted progressive food and beverage products that will make a significant impact in the restaurant industry. The product, touted for helping drive customer satisfaction and profitability for restaurant and foodservice operators nationwide, was showcased in the Food & Beverage Product Innovations Gallery at the 2011 National Restaurant Association Restaurant, Hotel-Motel Show at Chicago’s McCormick Place May 21-24.

“For more than a century, Heinz has been committed to introducing innovative products and packaging that address the evolving needs of our customers and consumers,” said Michael Okoroafor, vice president Heinz Packaging Research & Development. “Dip & Squeeze marks the most significant packaging innovation for the ketchup packet in more than 42 years, revolutionizing the way consumers enjoy Heinz Ketchup on the go. To be recognized by these two highly respected organizations is a great honor.”

From initial concept design to final implementation, Heinz collaborated with developers at partner, Multivac, to set a new industry standard with the unveiling of the Heinz® Dip & Squeeze® Ketchup package last year.

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® meals and snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

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