Carlsberg CEO unconcerned over potential Russian ban on PET beer bottles as it comprises only small fraction of its profits, says move may instead direct consumers to its beers in cans or glass bottles

Liling Tan

Liling Tan

May 12, 2011 – Industry Intelligence

LOS ANGELES , May 12, 2011 () – Carlsberg A/S CEO, Joergen Buhl Rasmussen, expressed a lack of concern over a potential ban on polyethylene terephthalate beer bottles in Russia, saying that he does not expect the bill to become law, Food Production Daily reported May 11.

A bill was introduced earlier in 2011 that would ban sales of PET beer bottles in Russia beginning January 1, 2013, Food Production Daily reported.

Even if the ban were to become law, Rasmussen does not anticipate that it would have a significant effect on the Copenhagen, Denmark-based brewer’s bottom line as PET-bottled beer comprises only a small fraction of the company’s profits in the Russian market, Food Production Daily reported.

Such a ban could even potentially benefit the company as consumers would start drinking Carlsberg beer from cans or glass bottles, and this “would be positive in terms of 'premiumisation,'” Food Production Daily reported Rasmussen saying.

An update on the legislation is expected next week as the bill moves through the Russian legislative process, Food Production Daily reported a Carlsberg spokesman saying to BeverageDaily.com.

The primary source of this article is Food Production Daily, Montpellier, France, May 11, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.