Cascades, Reno De Medici introduce 100% recycled paperboard Christmas tree in North America, Europe

Sandy Yang

Sandy Yang

Nov 15, 2010 – CNW Telbec

MONTREAL , November 15, 2010 (press release) – Cascades' brand new online boutique is now on the World Wide Web and is proposing a première to families, environment enthusiasts, and novelty fans: a different way to think about the Holiday Season, with a 100% recycled Christmas tree with a small environmental impact. In collaboration with its Italian partner Reno De Medici, the simultaneous launch of two web stores will enable North-American and European households to order and receive the tree of their choice in a few clicks.

A Made-to-Measure Christmas Tree
With its long detachable pieces that remind you of a puzzle, assembling the Christmas tree becomes a true child's game and once the Holiday Season is over, it can easily be stored. Developed in concert with Cascades' Italian partner, Reno De Medici, the first 3 models of the Collection Reno Carton 3DTM, the Classico, Moderno and Piccolo trees are manufactured in high quality cardboard and will not fail to seduce with their great design.

In white, they offer a beautiful canvas for kids and adults to use their imagination in decorating and customizing the tree to their taste. For the traditionalists, the green is available, while design aficionados will love the trendy printed version with its resolutely modern look.

Respect for the Environment
Manufactured entirely with recycled fibers, the Christmas trees from the Collection Reno Carton 3DTM reflects Cascades and Reno De Medici true corporate values of respect for the environment and are FSC® certified. The raw materials used come from the urban forest: recycling bins! Resistant enough to be reused for many years, this product can then end its life where it began, thus restarting the recycling loop.

And Innovation Continues on the Web
The Cascades team does not intend to shut down its online boutique after the Holiday Season! The online store will gradually propose a range of novelty products all in line with its ecological philosophy, such as a cardboard children's playhouse which is already available, and cardboard children's furniture which will appear in 2011.

An Association with… Santa Claus
In order to expand its international reach, Cascades has partnered this Christmas season with Santa Claus and its console PNP - Portable North Pole (www.portablenorthpole.ca) enabling people to create and send free personalized Santa Claus video messages to kids, friends or colleagues. These video messages can be visualized on a computer screen or on iPhone, iPod or iPad, thanks to a free application available on Apple's App Store.

Cascades, the Company
Founded in 1964, Cascades produces, markets and converts packaging products and tissue paper, composed mainly of recycled fibers. Cascades employs close to 12,500 women and men who work in more than 100 modern and flexible operating units located in North America and in Europe. Cascades' management philosophy, its more than 45 years of experience in recycling and its continuous efforts in research and development are strengths which enable the company to create new and innovative products for its customers. The Cascades shares trade on the Toronto Stock Market under the ticker symbol CAS.

Reno De Medici, the Company
The Reno De Medici Group is the leading Italian and second-ranked European producer of cartonboard based on recycled material. It has a production capacity split among several mills in Italy, Spain, France and Germany. The different types of cartonboard that Reno De Medici produces targets all packaging and binding applications. The Reno De Medici products are offered through different brands to meet the customers' requirements and to achieve a widespread presence in Italy, as well as abroad. The Reno De Medici shares trade on the Milan stock exchange under the ticker symbol RM.

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