Toilet paper almost as good as gold

Francisco Castro

Francisco Castro

Mar 9, 2020 –

March 9, 2020

The video of two women fighting over toilet paper inside an Australian supermarket perhaps epitomizes the frenzy created by coronavirus fears, which has led to panic buying, empty store shelves, rationing and shortages of the hygiene tissue all over the world.

In one case, a single roll has recently garnered nearly as much as the price of an ounce of gold.

An Australian real estate agent shelled out AU$1,610 for a single roll of triple ply toilet paper during an auction at Ray White's national real estate conference to raise money for charity. That’s about US$1,064 - the price of gold currently stands at US$1,674 per ounce!

Perhaps it’s a scenario no one saw coming, but now that it’s here, tracking the paper industry has become more urgent than ever—from supply chain disruptions to sudden surges in demand. Just ask the producers of tissue paper, wipes and disposable face masks.

With Industry Intelligence’s coronavirus IMPACT report, paper companies can track how government actions, consumer behavior, health and safety breakthroughs and more are affecting their industry on a global scale.

Companies are turning this health crisis into business opportunities. Some recent news headlines from Industry Intelligence include:

Kimberly-Clark’s Millicent mill in Australia has ramped up production 24/7 to keep up with demand.  

Amid tissue shortage due to coronavirus fears, Australian newspaper NT News prints special eight-page insert that can be cut into toilet paper

Hygienic masks designed to stop the spread of illnesses like coronavirus are swelling in price online; on Amazon, one pack of disposable masks priced at US$125 on Feb. 22 surged to US$220/pack on Feb. 26

Thailand's 11 face mask producers working at full capacity amid coronavirus spread.

But not all companies in the paper and pulp sector are faring as well.

Cosmo Specialty Fibers in Washington state is cutting back spending and trying to avoid layoffs as its dissolving pulp piles up in a warehouse. Its clients – 95% of whom are in China – are not operating due to the disease, directly impacting the company’s bottom line. 

Both Paper2020 and Tissue World Miami to be held this month were cancelled and postponed, respectively, due to the travel restrictions that made it impossible for exhibitors and registrants to attend the event.  

How will your business fare during this rapidly evolving crisis?

Francisco Castro is the Paper & Hygiene Products editor for Industry Intelligence, which can help YOU better address your own industry challenges. To arm yourself with the latest market intelligence, contact or call 310-553-0008 if you’re interested in receiving or sharing the IMPACT report with colleagues or partners.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.