June 28, 2024
(press release)
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During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for businesses to become more productive, more innovative, and capitalize on uncertain market dynamics. Top B2B companies recognize the need to continue advertising during economic uncertainty: to gain market share, stay top of mind, and demonstrate stability. In fact, research shows that there is a 35% increase in ROI when marketers use 5 or more channels. In our guide, Why You Should Utilize Omni-Channel Marketing, created by our parent company BridgeTower Media, we provide insights on the current state of the B2B buyer; we explore effective messages, channels and data—all to help put omni-channel strategies at the forefront of your approach. 
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