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New Home Trends Institute survey debunks myths about Gen Z home ownership; Gen Z's disinterest in home ownership is due to affordability rather than preference shift, and Gen Z is also less likely to be homeowners than millennials at same stage of life

Home values are growing fastest in the priciest major metros, with over 1 in 5 sellers reducing prices in March, the highest in a decade; the housing inventory and rate lock remain critical deciding factors in market competition this spring: Zillow

Nearly half of US homeowners and renters struggle to afford housing payments, having to make sacrifices such as delaying medical care; rising prices and elevated mortgage rates have contributed to the financial burden of housing: Redfin

Zillow ranks St. Louis as top market for first-time home buyers in the US for 2024, with half of the top 10 markets located in the Midwest; nearly 50% of home buyers in 2023 were first-timers, the highest proportion since 2017

Euromonitor: Global consumers increasingly spending on nonessential items rather than saving, with 25% expecting to boost spending over next 12 months; younger consumers likelier to buy luxury products, shift away from milestone purchases like home or car

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