A comprehensive view of Non-Fungible Tokens (NFT). This page highlights a small sample of our full coverage.
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Recent Articles

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Remy Cointreau announces launch of 'Usher x Rémy Martin 1738: A Taste of Passion' global campaign in collaboration with Grammy award-winning musical artist Usher; campaign features a limited-edition bottle and NFT

Men's natural soap brand Dr. Squatch launches Crypto Cleanse, a limited edition bar soap with minted banana scent; brand will mint three NFTs in tandem with the product launch

Commentary: Restaurants should care about NFTs and metaverse due to concerns about trademarks, brand protection; famous brands are realizing they're not 100% protected in metaverse, and are filing trademarks for NFTs to avoid infringement issues later on

Hot Topic signs NFT deal with Web3 animation studio Toonstar; partnership will produce NFTs, other digital activations for both original projects and Hot Topic developed IP, includes redemption of physical NFT merch in-store

NYX Professional Makeup debuts GORJS, a global decentralized autonomous organization aiming to partner with 3D creators, promote diverse growth and beauty innovation in the metaverse; brand will support launch of the artists' NFT drops within GORJS

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