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Recent Articles

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Two Sides: Direct mail preference and effectiveness increases in UK, as new research reveals medium's growth compared to other platforms; direct mail has key role in driving both online and in-store purchases, outperforming email-only campaigns

RRD strengthens marketing services with acquisition of digital and print marketing businesses from Vericast; Vericast Digital Marketing & Technology business includes display advertising, social media and email marketing, connected TV, dynamic mobile

Acronis’ biannual threat report, based on data captured from more than 1 million global endpoints, highlights ransomware as dominant risk to small- and medium-sized businesses; in H1, number of email-based phishing attacks surged 464% year-over-year

CCL Label selects Fresh Relevance's personalization platform to power personalized experiences for customers online; CCL will take advantage of company's website personalization, triggered emails, behavioral targeting

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