January 9, 2025
(press release)
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Norderstedt – tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, starts the new year with an innovative assortment for kitchen organization. The new product line tesa® Kitchen offers a flexible and more sustainable solution for organizing kitchens – completely without drilling. The tesa® Kitchen range consists of adhesive-mounted rails and adapters to which various elements such as kitchen roll holders, herb pots, boxes, and storage units can be easily attached and rearranged. The new product line is available in stores and selected online shops from January 2025. Easy handling, secure hold The tesa® Powerkit technology forms the heart of the new system and enables secure hold without drilling. The products can be quickly installed and removed without residue – perfect for renters and anyone who wants to stay flexible. With a tesa® Powerkit refill pack, the sets can also be used a second time in a new kitchen. The simple, white design harmoniously fits into various kitchen styles. Strategic extension of product range With the introduction of the new product line, tesa is taking a strategically important step and expanding its product portfolio with a practical decorative solution that is flexible, functional, and stylish. "tesa® Kitchen is an innovative range with real added value for our customers. With this product line, we are opening up new areas of application and targeting new customer groups," says Hilde Cambier, Head of New Product and Business Development at tesa. "With tesa® Kitchen, we are entering an attractive business field with potential for additional sales, which we will support in retail through eye-catching placements and targeted advertising measures." The tesa® Kitchen range has already been tested in selected markets and digital channels before the retail launch. Initial customer feedback has been consistently positive. tesa® Kitchen has been available in various versions in both DIY stores and selected furniture stores since January 1, 2025. Single sets for quick start and sets with multiple combinable items are available for sale at launch. Pull-outs for organizing kitchen cabinets will be available from April 1, 2025
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