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Recent Articles

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BodyArmor Sports Drink announces Toronto Blue Jays first baseman Vladimir Guerrero Jr. as the brand’s newest athlete partner, marking the brand's entry into Canada

New Era, a supplier of major US sports league headware, is reportedly preparing for a 2024 IPO that could value it at US$4B to US$5B; MLB, NFL, NBA all hold minority stakes in the company

CeraVe sponsors Sun Safety Day with two baseball teams, the New York Yankees and the Chicago Cubs; each game day sponsorship will educate fans about the importance of sun-safe habits, provide samples of CeraVe sunscreen

Amazon One's palm-scanning payment technology will now include age verification; new feature is being introduced at Coors Field in Colorado to remove friction from beer and alcohol purchases, which is a major pain point for customers

Campbell Snacks announces three-year partnership with Major League Baseball's Cincinnati Reds, naming Snyder’s of Hanover and Snack Factory Pretzel Crisps the official pretzels of the team

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