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Coca-Cola once again the brand most chosen by Mexicans, a position it has held for at least a decade, followed by the bakery Bimbo and the dairy brands Lala, Alpura and Nutri, according to Kantar's Brand Footprint 2022 ranking

Bimbo Bakeries USA wins us US$37,426 federal contract award from DOJ's Federal Prison System/Bureau of Prisons, Fort Worth, Texas, for bread for the Federal Correction Institution

Bimbo Bakeries USA publishes 2021 DEI report that highlights 2021 accomplishments, introduces three-year goals and commitments; initiatives include Racial Equity Action Council, recruiting enhancements, associate development, Supplier Diversity Program

Grupo Bimbo's US arm relaunches full Nature's Harvest bread product line in California, also introduces two new varieties--Butter and White made with Whole Grain; relaunch features updated recipes, refreshed packaging, branding

Executive Perspective: Grupo Bimbo is adding the Baked for You, Baked for Nature and Baked for Life pillars to its sustainability mission, says CEO Daniel Servitje

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