A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Tsingtao Brewery upgrading its marketing concepts in line with changing tastes, says young people are reshaping the company's concept of appealing to those looking primarily for the value of their money

Hofstra University: Gen Z doesn't care as much about companies' salary transparency policy as boomer and millennial workers; Gen Z willingly shares salary data on social media, can often obtain more precise data than broad salary ranges companies provide

Bain: Gen Z, millennials driving growth in luxury-goods, with Gen Zers buying luxury items around age 15, three to five years earlier than millennials; luxury market's consumer base to grow to 500 million shoppers by 2030, up from 400 million this year

Harris Poll finds TikTok is the 'new Google' for Gen Z, 34% use TikTok first to search for culturally relevant content, beating YouTube at 24%, Google at 19%, Instagram at 17%; Google remains first for Boomers at 57%, Gen X at 47% and Millennials at 40%

FSN E-Commerce Ventures, parent company of Indian beauty firm Nykaa, sees opportunity in Gulf markets for online beauty sales on rising demand from young consumers; its beauty brands Nykaa Cosmetics, Earth Rhythm aim to open physical stores by next year

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