July 11, 2024
(press release)
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Available July 15, the co-branded collection offers a Whataburger batting glove, arm sleeve, rope hat and supersoft tee Hey, batter batter! Whataburger’s newest collaboration, created in partnership with BRUCE BOLT, is in full swing. On Monday, July 15, the orange-and-white baseball equipment line will be available for purchase exclusively at brucebolt.us. From batting gloves to arm sleeves and apparel, baseball players and fans can rep their favorite burger brand on or off the field while supplies last. The collaboration will debut during the Houston Astros vs. Texas Rangers series at Minute Maid Park in Houston on Sunday, July 14. A portion of the proceeds from each pair of batting gloves sold will be donated to the Astros Foundation, the official team charity of the Houston Astros. Additionally, as part of its Feeding Student Success charitable initiative, Whataburger will be donating $10,000 to the Astros Foundation supporting youth sports and education programs. Founded in 2017 by then-16-year-old baseball player Bear Mayer, BRUCE BOLT has evolved from a small family business into a premium equipment company that now partners with Major League Baseball and NCAA collegiate baseball players. The company’s batting gloves are popular with players of all ages and skill levels — from Little League to college, amateur to pro. Past collaborations with athletes like Megan Rembielak
and Eric Sim have sold out in as little as four minutes. The BRUCE BOLT x Whataburger collab is sure to be a home run. The Whataburger-branded batting gloves, designed by Mayer and the Whataburger team, feature the iconic orange-and-white stripes, a chrome orange bolt, the Whataburger Flying W, a double reinforced palm, and 0.9mm super-soft Cabretta leather, offering the best fit and wrist support for the game. The arm sleeves are fully sublimated with the iconic orange-and-white stripes and are donned with the Flying W, with graduated compression to boost blood flow and decrease muscle vibration. In addition to equipment, the collaboration also offers two apparel items. The BRUCE BOLT x Whataburger-branded rope snapback combines vintage American style with modern comfort, featuring water-resistant materials, soft laser-cut back panels and a stain-preventing sweatband. Its standout TPR logo makes it perfect for the lake, golf course, or field. The soft, breathable BRUCE BOLT x Whataburger t-shirt is ideal for workouts, school, or hanging out with friends. Featuring a co-branded HD print graphic on the chest and a small 3D silicone BOLT on the back, these tees redefine "athleisure," as praised by BRUCE BOLT pros.
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