The Coca Cola Company
, the longest-running partner of the
Olympic Games
, kicked off its Olympic and Paralympic Games campaign in
the United States
and
Canada
today as the world eagerly awaits the Olympic and Paralympic Games Paris 2024. The campaign, which features a diverse group of
Team USA
and Team Canada athletes with their sights set on
Paris
, builds off the global theme from the company for
Paris
2024, "Celebrate Everyday Greatness."
The
North America
campaign will feature a new, yet-to-be released television commercial from Coca Cola to build excitement for the
Olympic Games
(following already released commercials from
POWERADE and Core Power
), an engaging digital experience where consumers can scan limited-time packaging to enter for a chance to win daily and grand prizes, as well as cross-platform media partnerships with NBCUniversal and CBC.
The work includes activations and campaigns from several brands across the company portfolio, including Coca Cola, POWERADE,
Core Power
, smartwater, vitaminwater and Minute Maid, and features renowned Olympic and Paralympic athletes and hopefuls, including
Alex Morgan
,
Alyssa Naeher
,
Anna Hall
, Athing Mu, Brooke Raboutou,
Bobby Finke
,
Jordyn Barratt
,
Katie Grimes
,
Katie Ledecky
,
Roderick Townsend
, Sha'Carri Richardson,
Simone Biles
and
Tatyana McFadden
from
Team USA
and
Aaron Brown
,
Kadeisha Buchanan
,
Maude Charron
,
Penny Oleksiak
and
Sean McColl
from Team Canada, who are making their final preparations for the Olympic and Paralympic Games. The athletes embody the diversity of the beverage portfolio, representing different sports, nationalities, abilities and genders.
This is the second time this year the company has focused a
North America
campaign on its portfolio of brands, the first being the "New Guy" campaign in January. In the
Olympic Games
campaign, consumers will be able to access additional chances for daily and grand prizing by scanning QR codes on packaging of the various brands included in the campaign.
An expanded roster of athletes partnered with
The Coca Cola Company
who are expected or hopeful to compete for
Team USA
and Team Canada at
Paris
2024 can be found below. Athletes such as
Katie Ledecky
(
Core Power
) and
Simone Biles
(POWERADE) will be faces for a single brand, while others will cover the broader portfolio.
A 96-year partner of the
Olympic Games
,
The Coca Cola Company
has been at every
Olympic Games
host city since 1928. The campaign will run through mid-August. Fans can learn more, get involved and celebrate their everyday greatness at https://www.coca-cola.com/us/en/offerings/coke-olympics.
* * *
Team USA
Alex Morgan
, Football
Alyssa Naeher
, Football
Anna Hall
, Athletics
Anthony Edwards
, Basketball (Sprite)
Athing Mu, Athletics
* * *
Original text here: https://www.coca-colacompany.com/media-center/the-coca-cola-company-launches-olympic-and-paralympic-games-campaign-for-north-america-featuring-versatile-roster-of-athletes-and-brands
