Suntory Global Spirits appoints Robbie Millar as Interim Chief Global Brands Officer; Millar, current President of Global Whiskies & Prestige, aims to drive global growth

Millar joins Executive Leadership Team to help accelerate global growth of company’s premium spirits and Ready-To-Drink portfolio
 
New York, NY – August 1, 2024 – Suntory Global Spirits, a world leader in premium spirits, today announced that Robbie Millar, currently President of Global Whiskies & Prestige, has been appointed Interim Chief Global Brands Officer, effective immediately. This newly created role, reporting directly to President & CEO Greg Hughes, will help drive demand for the company’s brands as it works to achieve its ambition to become the World’s Most Admired Premium Spirits Company.
  
“Building our incredible brands on a global scale is critical to meeting our ambition and generating sustained growth,” said Greg Hughes, President & CEO of Suntory Global Spirits. “Creating a Chief Global Brands Officer role will benefit our business by having one leader dedicated to advancing the positioning of our brands in our key regions and priority categories. Robbie has been integral to advancing our premiumization agenda, and I look forward to seeing what we will accomplish under his leadership.”

Since joining the company in June 2022, Millar has successfully raised Suntory Global Spirits’ presence in Scotland and built out the company’s Prestige capabilities. Millar, an industry veteran with over 35 years of experience, previously served as the VP of Global Marketing for Carlsberg Group where he led category and portfolio strategy, digital and design and marketing capabilities. He also previously held leadership roles at SAB Miller and Diageo, as well as other consultancy and product development roles throughout the drinks industry.
 
“It’s an honor to step into this new role as we continue to enhance the unique experiences our spirits deliver around the world,” said Millar. “I am thrilled to work together with our exceptional brand and marketing teams to further elevate our iconic brands and grow admiration for Suntory Global Spirits’ differentiated advantages in craft, quality and sustainability.”

As he steps into the role, Millar will split his time between London and Suntory Global Spirits’ global headquarters in New York City.

About Suntory Global Spirits  

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.