LOS ANGELES
,
July 11, 2024
(Industry Intelligence Inc.)
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The latest in what's going on in the world of savory snacks: US snack consumers seeking various things when interacting with brands across many channels Snack consumers in the U.S. are seeking "consistency, convenience and personalization" when they interact with brands across multiple channels. That's according to Francesca Hahn, Mondelez International's head of digital commerce, who discussed the growing importance of omnichannel experiences during a recent event. “From grabbing a quick bite on the go to enjoying a leisurely snack at home, people’s preferences and behaviors are constantly changing. Understanding these shifts is essential for brands to understand and be ‘first movers’ in this space,” Hahn said. The primary source of this information is Candy & Snack Today. Pringles: Kellanova's next $4 billion brand? Kellanova is betting on its ability to grow its Pringles brand into a $4 billion brand through a diverse array of flavors and formats, according to Sarah Reinicke, Kellanova’s vice president of salty snacking marketing. “This is a brand that’s a manufactured crisp, designed for precision in a can to beat all the breaking, greasy potato chips,” Reinicke said. The secret weapon of Pringles, according to Reinicke, is the brand’s ability to replicate almost any flavor in an accurate way, from Carnitas Taco to Everything Bagel, making up its over 160 flavors worldwide. This helps the chip adapt to different cultures as it launches new varieties internationally. “We can take all of these local flavors and just put them on a chip, like prawn in Asia, or Texas barbecue in the U.S.,” Reinicke said. The primary source of this information is Food Dive. Kellanova and Clorox work together again Kellanova and Clorox recently announced the limited-time offering of the new Cheez-It x Hidden Valley Ranch crackers. The product follows the launch of Cheezy Ranch dressing, the condiment combining the flavor of Cheez-It with Hidden Valley Ranch. Kellanova saw the collaboration as a no-brainer given the cult following of both Cheez-It and the dressing, according to Cara Tragseiler, the cracker brand’s senior director. “We’ve seen fans mixing up their own blend of ranch seasoning-dusted Cheez-It crackers on social media, so we knew creating the perfect blend of cheezy and zesty flavors together was essential to satisfying their cravings,” Tragseiler said. The primary source of this information is Food Dive.
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