PARIS
,
June 7, 2024
(press release)
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Nescafé® DOLCE GUSTO®, pioneer in the market of coffee machines and pods, presents the results of a study carried out in collaboration with Ipsos Digital in April 2024. An overview of the uses, preferences and expectations of consumers of coffee in France. A study which shows that espresso is still preferred but that the younger generations are switching from the small black coffee in the morning to more delicious drinks enjoyed at other times of consumption. * 73% of French people adopt coffee as a pillar of their daily life On the terrace, at the counter of traditional cafés, in a coffee shop[*], or at home, coffee consumption is a practice firmly rooted in the French way of life. In fact, 73% of French people consume coffee on a regular basis, with an average of 3 cups per day for 53% of them . This consumption habit is accompanied by a diversity of tastes and preferences, reflecting the richness of the caffeinated culture in France. * Numerous fans with varied tastes The study highlights a growing search for flavors and more varied sensations by consumers. Especially on expectations regarding pods and capsules, machines adopted by 54% of French people , where taste and variety are the No. 1 criteria. Varied tastes which nevertheless depend on age. While 76% of older people tend to favor black coffee; versatile ; like espresso, ristretto, lungo or grande. 65% of 18-34 year olds opt more for coffee and milk-based drinks , such as macchiatos, cappuccinos, flavored lattes, or even smoothies. These trends confirm that this search for more varied flavors and sensations is unanimous across all generations. * Growing awareness of sustainability Alongside this shift in consumer preferences, the study highlights a growing interest in responsible consumption and product sustainability . Coffee consumers in France attach increasing importance to the origin of coffee and the environmental practices of brands. 61% of participants declared their interest in more ecological solutions such as compostable pods . And good actions seem to be progressing in the face of these encouraging figures: 45% say they compost their coffee . Moreover, coffee grounds are one of the most composted foods (ADEME study from June 2020). These French people have understood the benefits of coffee grounds, which are very beneficial because they are rich in nutrients and help plants grow. “This study highlights the importance of coffee in French households,” says Léonard Meyer Business Manager at Nescafé® DOLCE GUSTO®. “We are witnessing a transformation in consumer preferences, with growing demand for more sustainable products that do not compromise on taste and variety. At Nescafé® Dolce Gusto®, we are committed to meeting these new expectations with our new NEO multi-drink coffee machine: an avant-garde machine, with paper-based pods compostable at home and in industrial units, capable to deliver an exceptional cup result, whatever your favorite coffee: from espresso to cappuccino. We are convinced that the NEO system will be the future of the Coffee Shop at home. About Nescafé Dolce Gusto NESCAFÉ® Dolce Gusto® is a key player in coffee in Europe and around the world. In France, the brand has attracted 5.5 million purchasing households (+13% vs. 2019, sources Kantar CAM P3 2023 ) thanks to its 9.5 million machines sold since its launch in 2007 ( sources Gfk Panelmarket + Sales Webshop NDG + B2B Sales + Special Deal Sales since 2007 ) and a reputation which stands at 95% (sources KANTAR Cocacem 2023.) NESCAFÉ® Dolce Gusto® offers you the coffee shop experience[*] at home. The brand offers a wide variety of beverages to customize exactly to consumers' tastes, with more than 50 different coffees, teas and hot chocolates, including lattes, cappuccinos, espressos and Americanos. 100% of the coffee comes from more responsible sourcing. In October 2022, Nestlé announced the NESCAFÉ® 2030 Plan, to support coffee producers in the transition to regenerative agriculture, helping to reduce greenhouse gas emissions from coffee cultivation and improve the farmers' remuneration. Footnote: [*] Ipsos.Digital survey for Nescafé Dolce Gusto France This study was carried out from April 5 to 8 with a sample of 1,000 French people aged 18 to 75. Sample constituted according to the quota method, taking into account the criteria of sex, age, region and socio-professional category. [*] Coffee lounge Disclaimer: The Above Content is Auto-Translated [Category: Beverage & Tobacco, Soft Drinks] Source: Nestle Copyright 2024 Contify.com
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