Restaurant loyalty programs continue to follow a familiar pattern that tend to blur the programs together and make them lack uniqueness, says Jeremy Theisen, chief revenue officer for brand loyalty and customer data platform Hang

LOS ANGELES , October 16, 2024 (Industry Intelligence Inc.) –

Over the past decade, restaurant loyalty programs have followed a familiar pattern. And for Jeremy Theisen, Chief Revenue Officer for Hang, a "next generation" brand loyalty and customer data platform, that's a problem.

"There's been minimal differentiation between brands, with most programs operating on the same basic structure—spending or points unlocking rewards," Theisen said. "As a result, offers tend to blur together in customers' inboxes, lacking uniqueness."

To prove his point, Theisen listed the pattern these restaurant loyalty programs often take:

---Download the app, provide your phone number, or register a credit card.

---Receive a welcome offer.

---Earn points with each purchase.

---Get a birthday reward.

---Receive an offer if you haven't visited in a while.

---Redeem points for rewards.

---Repeat the cycle.

"If you want your restaurant loyalty program to stand out, it's time to change the game," Theisen said.

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