ST. ALBANS, England
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April 25, 2022
(press release)
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- UK’s biggest cake brand brings non-HFSS innovation to market in category first - New
- The launch forms part of Premier Foods’ Enriching Life Plan, which lays out its ambition to double sales of healthier products and support healthier lifestyles - Mr Kipling Deliciously Good cakes will start rolling out in
Scoring exceptionally well in consumer taste testing, Mr Kipling Deliciously Good took three years to perfect and is Premier Foods’ first full range of non-HFSS (non-high fat, salt & sugar) branded cakes and marks a
As one of Premier Foods’ best-selling brands, the launch also represents a major milestone in delivering against the Group’s Enriching Life Plan, which six-months ago set out a strengthened ESG strategy to support healthier, more sustainable lifestyles by more than doubling sales of its healthier products. Launching from today in
Made at Premier Foods’ Stoke and Carlton manufacturing sites, the delicious and soft new cakes contain 30% less sugar, and up to 10 times the amount of fibre than standard
The new range will include a range of Mr Kipling’s iconic cake slices including Lemon, Bakewell, Angel, Chocolate, and Chocolate Caramel variants, which will be available in either snack packs or share packs, along with Bramley Apple Pies and Bramley Apple and Blackcurrant pies. The launch will be supported with a new brand advertising campaign featuring a new TV advertisement, digital marketing and in-store activation, in line with Premier Food’s Branded Growth Model, which combines, marketing investment, retailer relationships and consumer insight-driven innovation to create long-term sustainable growth.
“We said a year ago that we were committed to providing great tasting, nutritious food and I’m delighted that we’ve created a product that caters to the growing demand for healthier treats - whether that’s helping existing consumers to make healthier swaps or attracting new shoppers. Deliciously Good will allow people to truly have their cake and eat it.”
Over the coming months,
The following products form part of the launch and will start to land in
* Deliciously Good Angel Slices * Deliciously Good Lemon * Deliciously Good Bakewell Slices * Deliciously Good Chocolate Slices * Deliciously Good Chocolate Caramel Slices * Deliciously Good Bramley Apple Pie * Deliciously Good Bramley Apple & Blackcurrant Pie About
As one of
Through some of the nation’s best-loved brands, including Ambrosia, Batchelors, Bisto,
[Category: Consumer Products, Fast Moving Consumer Goods (FMCG), Food & Beverages, ESG, New Offerings] Source:
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