Packaging Design Wrap-Up: Kombucha label showcases ingredients with abstract color-block design; Nike One Box doubles as shoe packaging and shipping container; Tiffany elevates jewelry boxes with option for custom messaging

Sample article from our Food & Beverage

LOS ANGELES , April 29, 2022 () –


Kombucha label showcases ingredients with abstract color-block design

To find out what a beverage is made of, it’s standard to look for the ingredients list on the back label. Georgian kombucha brand Swee decided to stand out from the rest of the market by placing its ingredients front and center, incorporating them into its overall packaging design. Packaging for the fermented beverage features a colorful modular infographic system that helps consumers interpret the all-natural ingredients. Each ingredient has its own block of color, and the size of each block corresponds to the ratio of ingredients used. Further adding to Swee’s ingredient-focused design is a drawn wordmark that uses hundreds of oscillating shapes that resemble yeast and bacteria forming in a petri dish.

The primary source of this information is The Dieline

Nike One Box doubles as shoe packaging and shipping container

Walking in a new pair of Nike shoes also means walking in the direction of packaging sustainability. To reduce waste from online orders and clear up space in recycling bins, the footwear brand has developed the Nike One Box, which eliminates the need for shipping boxes. This innovation follows the 2020 release of Space Hippie shoes, which were made with recycled material and a low-impact container. “The shoes were so popular, we had to scale up and fast. We got a lot of feedback that the box wasn’t durable enough to withstand the rigors of shipping, so we got to work updating it based on those learnings,” said Rich Hastings, who has worked on Nike’s custom shoebox designs for more than 20 years. Hastings and his team ran various engineering exercises, like crush tests to beat up the box, to make sure the packaging would survive the journey to a customer’s door. The end result is the Nike One Box, which offers a 51% reduction in waste for single online orders, regardless of the shoes inside. In terms of graphics, Nike made the “strategic choice” for a logo-free design because of security, explained Chris Conklin from packaging design. “We didn’t want the box advertising that new shoes were sitting on your stoop,” he said. The box also features two adhesive strips to cut down on tape waste. One strip is used for securing the box when it’s shipped to customers, while a second strip is included to allow for product returns. Millions of Nike One Boxes are expected to ship this year, and the number is expected to grow through further testing and refinement, according to Erica Swanson from sustainable product operations. She explained that Nike is “still in pilot mode” with the packaging innovation, adding that the box will “evolve over time – how it looks, what it’s used for and how many boxes we can save.”

The primary source of this information is Nike

Tiffany elevates jewelry boxes with option for custom messaging

The familiar turquoise-blue boxes for Tiffany engagement rings can now make special moments even more memorable. Thanks to a free new box customization service, those who purchase an engagement ring from the jeweler can have a message etched or embossed on the box in either silver or gold. The new option aims to reinforce the idea that memories can last a lifetime, further allowing Tiffany to be a part of the momentous occasion.

The primary source of this information is Hype Beast

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