Nestlé Brazil announces Carolina Guimarães as new Culinary Business Executive Officer

SAO PAULO , June 14, 2024 (press release) –

Nestlé Brazil appoints Carolina Guimarães as the new BEO of the Culinários unit, overseeing iconic brands like Maggi. Carolina's extensive experience includes leading Beverage Marketing and Marketing of Cereals Familia. Nestlé Brazil , with over 30,000 employees and 20 industrial units, aims for sustainability and inclusion, reaching 99% of Brazilian households. The Nestlé Cocoa Plan targets 100% sustainable cocoa by 2025.

Carolina Guimarães, who has been with the company for 14 years, takes over the area that brings together the brands Maggi, Moça and Creme de Leite Nestlé, some of the company's most iconic

Nestlé Brasil announces executive Carolina Guimarães as the new BEO (Business Executive Officer) for Culinary Products, a business unit that brings together the brands Maggi, Moça and Creme de Leite Nestlé. Having been with the company for 14 years, Carolina was in charge of Beverage Marketing throughout 2023, where she accelerated the transformation of the ready-to-drink coffee portfolio, a category with growth potential among the most significant in the segment.

Having worked in different Nestlé business lines, the executive took over Family Cereal Marketing in 2022, an area that grew at double digits, with gains in profitability and market share. Carolina has also worked in Culinary, as Maggi's Marketing Manager for nine years. During this period, the brand also underwent a successful portfolio transformation, which contributed to the growth of the category in the Brazilian market.

“ I am extremely proud to take over the Culinary Unit, which brings together some of Nestlé's most iconic brands. I want to lead and bring new perspectives to this team, which has already been doing incredible work, and which can reach new heights, even in such established brands ”, says the executive.

Carolina has a degree in Marketing from ESPM and studied the Executive Management Program and an MBA in Business Administration, both from Fundação Getúlio Vargas.

About Nestlé Brazil

Nestlé has been operating in Brazil for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and be the most sustainable food producer in the country. The company employs more than 30 thousand people in Brazil and has 20 industrial units located in the states of São Paulo, Minas Gerais , Bahia , Pernambuco , Goiás , Rio de Janeiro , Rio Grande do Sul and Espírito Santo, in addition to seven distribution centers and more than 70 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of supplier producers participating in quality programs in the cocoa, coffee and milk chains, which guarantee sustainable production and bring modernity to the field. In addition, it maintains initiatives in factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brasil is present in 99% of Brazilian homes, according to research carried out by Kantar Worldpanel.

The Nestlé Cocoa Plan is the largest sustainability program for cocoa in Brazil and works on social, environmental and economic development in the states of Bahia , Pará , Espírito Santo, Tocantins , Minas Gerais , Rondônia , Pernambuco and São Paulo. The program supports the increase in productivity of more than four thousand partner producers and aims to achieve 100% sustainable cocoa by 2025.

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[Category: Beverage & Tobacco, Soft Drinks, Specialty Retail, Management Changes]

Source: Nestlé

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