NEW YORK
,
March 3, 2022
(press release)
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Today, soccer's G.O.A.T. player and seven-time Ballon d'Or winner
The special limited-edition packaging series includes fan-favorite, distinct cheese flavors, available in select markets around the world, starting with: the
Messi commented: "I've worked with Lay's for many years now, and of course been featured on their packaging. But this is new level. I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. bags!" Additionally, the world's number one snack brand is premiering the hallmark of its global soccer campaign: new creative that will have fans joyfully following along a high-energy game in the streets that causes you to question what is truly needed for a game of soccer – a ball or love of the game? An all-star player line-up doesn't hurt, with the spot featuring Messi and
Martens commented: "This year's Lay's campaign is exactly what Lay's is all about: fun and joy. And I think we gave a game without a ball a really good effort! Because we all know, it takes more than a ball to play."
This year's global soccer effort will be supported by a suite of content, including engaging digital creative, in-store and special-edition packaging. About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in
Source: PepsiCo [Category: Retail]
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