Gopuff announces presale for SirDavis American Whisky, a new product created by Beyoncé Knowles-Carter in partnership with Moët Hennessy

Gopuff today announced the launch of a presale for SirDavis American Whisky, a new product created by Beyoncé Knowles-Carter in partnership with Moët Hennessy. Customers who pre-order on Gopuff and BevMo.com can reserve their bottle and will be among the first to try SirDavis, thanks to our instant delivery capabilities.

This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership.

SirDavis is named in honor of Davis Hogue, Knowles-Carter's paternal great-grandfather, who was a farmer and a moonshiner in the American South during Prohibition. He stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy. For Knowles-Carter, it was this discovery that made the idea of creating a legacy whisky brand feel predestined. Four generations later, the legacy comes to life - rather than hidden in the trees, bottles of SirDavis proudly grace the top shelves of fine purveyors of spirits around the world.

How to pre-order:

1. Starting today, customers in California, New York, Florida, Louisiana, Colorado, Illinois, and D.C. can preorder SirDavis on the Gopuff app (iOS/Android) and website as well as on BevMo.com. Limit one bottle per order, while supplies last. Pre-orders close on September 3. 

2. Once the preorder has been placed, customers will receive a preorder ticket, granting them access to the first bottles available for delivery the day SirDavis launches nationwide on September 4. 

3. On September 4, customers then use their ticket to place an order for their reserved bottle. Orders are delivered in as fast as 15 minutes. 

Retailing at $89.99, SirDavis offers a one-of-a-kind taste profile that redefines the taste of American whisky with inspiration from Japanese and Scottish styles. In an evolution from category norms, the SirDavis mash bill includes 51% rye and a noteworthy 49% barley. The spirit’s secondary maturation in sherry casks resulted in its silky, sophisticated profile with layers of dark red fruits and spices like clove and cinnamon. This duality of rounding out rye’s characteristically spicy notes with structured flavors of juicy red fruit offers an entirely new interpretation of this spirit, suitable for connoisseurs and newcomers alike.

The award-winning liquid received Platinum and was named Best In Class by the 2023 SIP Awards, 95 points and Gold from the 2023 New York International Spirits Competition, and 93 points from the 2023 Ultimate Spirits Challenge. SirDavis is finished, blended and bottled in Knowles-Carter’s home state of Texas.