Diageo India announces launch of two new carbonated mixers--Johnnie Walker Refreshing Mixer and Black & White Ginger Ale--as it looks to expand in the country's non-alcoholic beverage category

Sample article from our Food & Beverage

INDIA , March 31, 2022 (press release) –

Diageo India announces the launch of two new refreshing carbonated mixers for an enhanced consumer experience, expanding their non-alcoholic beverage category in India. The company introduces the Johnnie Walker Refreshing Mixer and Black & White Ginger Ale in India for an uplifted in-home or outdoor beverage consumption.

Indian consumers are now on the constant lookout for experiences that are modern and globally inspired, evolving the drinking culture in India. Consumers are at the forefront of this dynamic ecosystem driving contemporary trends where premium mixers have come into play, creating an immersive experience for mixed drinks such as mocktails. Contained in a sleek tin can, the individual premium variants, have been introduced to meet the growing shift in consumer tastes towards consuming refreshing non-alcoholic beverages.

Commenting on the launch Abhishek Shahabadi, Vice President & Portfolio Head, Scotch & Premium Whites, Diageo India, said, "New age consumers usually look for refreshing drinks with a bit of flavour. The culture of cocktails has been picking up over the past five years and bartenders have played a vital role in identifying certain consumer tastes and preferences. Consumers have become more decerning and demand mixers that will enhance the flavours of their mixed drinks. We felt a growing demand for bubbly refreshing mixers and ginger concoctions will bode well with the Indian audiences.

Johnnie Walker Refreshing Mixer: Johnnie Walker refreshing mixer is a non-alcoholic beverage, crafted by some of the brand’s top master blenders, intended to add a refreshing burst to your day.

Black & White Ginger Ale is a refreshing non-alcoholic beverage infused with natural flavours of ginger and citrus making it the perfect fizzy drink made for sharing.

Johnnie Walker Refreshing Mixer and Black & White Ginger Ale are now available on Bigbasket and Swiggy Instamart in select markets.

About Diageo

Diageo is one of the global leaders in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

[Category: Consumer Products, Fast Moving Consumer Goods (FMCG), Food & Beverages, Business Expansion, New Offerings]

Source: Diageo

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.