Explore More Than Just This Free Article

This article is a glimpse of the exclusive insights we provide daily to industry leaders. Dive deeper into our industry-specific reports and uncover the strategic information you need.

Industry Intelligence needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Denny's returns as Title Sponsor for 2024 Orange Blossom Classic; event features North Carolina Central University vs. Alabama State University on September 1 at Hard Rock Stadium

August 27, 2024 (press release) –

SPARTANBURG, S.C., Aug 26, 2024 – Denny’s (NASDAQ: DENN), America’s diner, is proud to announce its return as Title Sponsor of the 2024 Denny’s Orange Blossom Classic for the fourth consecutive year. The annual event, which has been held for 91 years, unites the community in support of Historically Black Colleges and Universities (HBCUs) and culminates with a thrilling football game on Sunday, September 1 at Hard Rock Stadium. This year’s contest will feature the North Carolina Central University Eagles against the Alabama State University Hornets.

Denny’s ongoing partnership with the Orange Blossom Classic (OBC) organization highlights the company’s Hungry for Education scholarship program, designed to empower students to drive meaningful change within their communities. These scholarships, totaling more than $2 million to date, support high school and college students attending HBCUs and other accredited institutions across the U.S. The OBC relationship also aligns with the Denny’s Community Alliance—a multi-year, $3.3 million initiative dedicated to fostering social change and building strong alliances with 14 of the most influential equal justice and civil rights organizations across the country.

“Denny’s is thrilled to once again collaborate with the Orange Blossom Classic to bring this highly anticipated and prestigious event to life,” says April Kelly-Drummond, vice president and chief inclusion and community engagement officer. “As a long-standing supporter of the OBC and its affiliated celebrations, we are centering HBCU excellence and joining the community in creating lasting memories while making a meaningful impact in higher education.”

“Through our partnership with Denny’s we’re able to continue to make the Denny’s Orange Blossom Classic a powerful celebration of HBCU pride and heritage,” said Kendra Bulluck-Major, OBC Executive Director. “This important collaboration allows us to continue to empower our communities, honor the legacy of Black college football and pave the way for our students to thrive.”

Leading up to the Sept. 1 game, Denny’s will present a series of activations across the city, including a pickleball tournament and kickoff luncheon hosted by Miami-Dade County Commissioner Oliver Gilbert. Additional events include a step show competition featuring youth and Greek fraternity/sorority HBCU students, HBCU mixers, and the free Florida 5K run or walk at the Betty T. Ferguson Recreation Complex, promoting health and community spirit. Attendees will enjoy wellness vendors, nutritious snacks, music, and more. Denny’s will also host the Battle of the Bands showcase, featuring both schools.

There will be a pre-game tailgate and a Denny’s family-friendly fan zone where visitors can enjoy food from various vendors and live performances on the OBC Fan Fest Soundstage. The football game will broadcast on ESPN and the brand will have signage and on-field activations at Hard Rock Stadium on game day. A full list of events can be found here.

“Our robust schedule of activities are truly must-attend events, marking an historic gathering of students, alumni, sports enthusiasts, musicians, artists and more against the backdrop of the 91st annual Denny’s Orange Blossom Classic,” added Ms. Kelly-Drummond. “Denny’s commends the North Carolina Central University Eagles and the Alabama State University Hornets. We wish both teams the best of luck on game day and throughout the academic and athletic pursuits of each of talented player.”

For more information on Denny’s CommunityAlliance, education and DEI program, please visit dennys.com/diversity.

###

About Denny's Corporation

Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, and our annual fundraiser with No Kid Hungry.

Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of June 26, 2024, the Denny’s brand consisted of 1,541 restaurants, 1,477 of which were franchised and licensed restaurants and 64 of which were company operated. This includes 168 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo with Chelsey
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.