LOS ANGELES
,
May 28, 2024
(Industry Intelligence Inc.)
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The latest in what's going on in the world of confectionery: Halfway to Halloween, Mars steps up. It's only haflway to Halloween, but Mars has already unveiled its 2024 Halloween product lineup. New and returning products include M&M's Milk Chocolate Pumpkin Pie; Snickers Ghoulish Green; and M&M's Ghouls blend in Milk Chocolate, Peanut and Peanut Butter. "At Mars, we celebrate Halloween every day, all year long," said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America. "Our 2024 Mars Wrigley Halloween product lineup is a direct reflection of our consumer obsession and offers a playful blend of taste, creativity and on-trend seasonal offerings to deliver products we know will end up in the 'good' pile on Halloween night." The complete 2024 Halloween product lineup includes: M&M's Milk Chocolate Pumpkin Pie Redesigned Snickers Pumpkins packaging Mars Wrigley mixed variety bags, with offerings like gummy and chocolate together Twix Ghoulish Green Snickers Ghoulish Green M&M's Ghouls blend in Milk Chocolate, Peanut and Peanut Butter Snickers Fun Size Bucket The primary source of this information is PRNewswire. Pillsbury's Mini Cinnis launches two new flavors Pillsbury is expanding its heat-and-home product lineup with the debut of two new Mini Cinnis flavors: Cinnamon and Caramel. The primary source of this information is Trend Hunter. Private-label chocolate growth in the US not being seen as a luxury. Private-label chocolate growth in the U.S. is lagging behind the sales increases seen in other private-label confectionery segments due to its inability to convey a luxury positioning, according to Ananda Roy, Senior Vice President for Circana Group. “Compared to other categories, confectionary in general and chocolate bars in particular have relatively lower private label penetration," said Roy, adding that this trend is also affecting national brands without a "luxury" angle, as consumers are increasingly seeing chocolate as a luxury. “Many mainstream chocolate brands face significant pricing challenges and are part of the ‘squeezed middle’ as it is the premium chocolate options that are growing - in a cost of living crisis, when all chocolate is so expensive, consumers are indulging with premium chocolates even though they're buying chocolate less often," Roy said. The primary source of this information is FoodNavigator.com.
For those unfamiliar, Mini Cinnis are frozen mini pull-apart rolls that you can thaw and serve or heat and serve at home. Now the brand has expanded the product lineup to include two new Mini Cinnis flavors.
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