May 24, 2022
(press release)
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While the HONEST Kids portfolio is quickly growing and will remain a successful part of the business, the HONEST teas product line will be phased out of The Coca-Cola Company’s beverage portfolio at the end of 2022.
“Shifting from a three-brand tea portfolio to a prioritized two-brand tea lineup will free up investment resources and supply chain capacity to better meet consumer needs and capture share in the category,” said
Peace Tea has built a loyal, Gen Z following in the Midwest, Northeast and Southeast with fruit- forward flavors offered in colorful, 23-oz. cans and a fun, free-spirited personality. Mainstream brands like
“Ongoing supply chain challenges mean we are having to prioritize production and distribution of certain product SKUs, and that we’ve been unable to meet consumer demand for Gold Peak,” Tandon added. “This, among other factors, helped drive this very difficult decision.” Tandon also cited some overlap among
The HONEST brand was founded in 1998 by
Tandon credits HONEST tea with helping the company create a new route to market into the natural foods channel, where brands like Simply,
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