Coca-Cola enters mobile gaming, esports partnership with Riot Games that will extend to over 100 countries, allowing Coca-Cola to connect with players, fans

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March 24, 2022 (press release) –

Riot Games and Coca-Cola today announced a groundbreaking partnership that will be the first of its kind in mobile gaming and esports. The agreement sees League of Legends: Wild Rift and Wild Rift Esports, one of the fastest growing esports and franchises in mobile Gaming, team up with Coca-Cola in an opportunity for the brand to connect with players and fans.

Wild Rift Esports, the first mobile esports from Riot Games, launched its first official competitive season in 2022, marked by the establishment of eight regional leagues and a global final season. Teams from around the world will compete in regional tournaments to qualify for Wild Rift's first international tournament, the Wild Rift Icons Global Championship, which will take place this summer. The date and location will be announced over the course of the next few months.

"We know that mobile Gaming is a crucial part of the future of Gaming and are excited to work with the leader in the intersection of sports and entertainment, Riot Games," said Brad Ross, Global Vice President, Assets, Influencers & Partnerships at The Coca-Cola Company. "Coca-Cola has partnered with League of Legends Esports in the past and we know from experience the power that Gaming has in uniting people from around the world in a competition and fandom."

"Coca-Cola helped launch one of the biggest esports in the world, League of Legends Esports, so I'm excited that they also envision the future in Wild Rift Esports," said Leo Faria, Global Head of Wild Rift Esports at Riot Games. "This partnership will extend to over 100 countries, including the eight regional leagues that serve as the foundation of our sport."

You can follow all of Wild Rift's news on its official social networks.

 

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