Boston Beer announces US launch of Angry Orchard Tropical Fruit Hard Cider, available in six-packs for US$10.99

Sample article from our Food & Beverage

March 17, 2022 (press release) –

* Category – Cider, 5% abv

* Available – From this month

* Location – The US, available nationwide

* Price – SRP of US$10.99 per six-pack

The Boston Beer Co is seeking to tap into demand for flavoured hard cider with the launch of a new tropical fruit variant from its Angry Orchard brand in the US.

Angry Orchard Tropical Fruit Hard Cider is available nationwide from this month in a six-pack format from selected off-premise operators. The launch is Boston Beer’s third flavoured hard cider from Angry Orchard, following the debut of Peach Mango and Strawberry a year ago.

âAngry Orchard has always been a flavourful, fruit-forward ready-to-drink alcohol option,” said head of marketing Kelli McCusker. “With drinkers increasingly exploring variety and flavour experiences, weâre excited to launch … Tropical Hard Cider. This capitalises on the growth of hard fruit ciders.â

To mark the release, the company is running a Social Media competition offering consumers the chance to win a âtropical vacationâ. Running until 7 April, the online push has a top prize of US$10,000 in cash.

In its most recent financial results, Boston Beer reported a near-25% slide in sales from the three months to the end of December, but still finished the year 18.5% up on 2020.

Are brands missing the opportunity of less-able consumers? â Consumer Trends

This article was originally published on just-drinks.com on 17 March 2022. For authoritative and timely drinks business information visit http://www.just-drinks.com.

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