Blended meat category encourages consumers to accept plant-based meat alternatives without giving up meat in full, help food companies reduce Scope 3 emissions by up to 50%, says official from Clear Current Capital and founder of Green Queen Media

LOS ANGELES , August 12, 2024 (Industry Intelligence Inc.) –

The emerging "blended meat" category not only encourages consumers worldwide to accept plant-based meat alternatives without giving up meat in full, but they also help companies meaningfully reduce their scope 3 emissions, with some as high as 50%.

That's according to Steve Molino, Principal Investor for Clear Current Capital, a Florida-based venture capital firm created to shape a sustainable future for the planet, people and animals; and Sonalie Figueiras, founder of Green Queen Media, an award-winning impact media platform based in Asia that advocates for social and environmental change. 

Molino and Figueiras discussed the blended meat category during a recent episode of their podcast entitled: "Green Queen Future Food Weekly."

One of the main reasons blended meat is such a viable option, Molino said, is "because while there's still meat, it's less meat. And while some like to live in a bubble world where everyone may give up meat for whole food plant-based diets, I think those people are flat out wrong.

"I think smaller shifts are hard, but possible, and apparently the biggest food company in the world thinks so too."

Molino was referring to Nestle's introduction of Maggi Rindecarne, a plant-based meat product meant to be blended with conventional beef, in Chile. Figueiras' Green Queen Media recently did a series highlighting new blended meat products like Nestle's, as well as spotlighting opinions from C-level executives such as Quorn Foods CEO Marco Bertacca, and reporting on partnerships such as U.S. butchery Pat LaFrieda Meat Purveyors working with mycelium meat startup Mush Foods to debut a burger made from the latter's 50CUT blend of mushroom root and beef.

One of the major selling points for companies entering the blended meat space is the immediate impact it has in reducing a company's Scope 3 emissions literally in half, Figueiras said.

"The reduction of Scope 3 emissions can be difficult to track is because there's always a third party that has to be involved," Figueiras said. "Offering blended meat alternatives eliminates this problem in a low-risk, low-impact way."

Blended meats are also making their way into the foodservice and hospitality markets. Quron, for example, announced in June that it would offer its mycoprotein to foodservice and hospital caterers across the United Kingdom for use in blended pork and beef dishes.

"The move into foodservice will allow for more people to be exposed to blended meats and thus make the sector more relevant and viable than ever before," Figueiras said.

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