Ben & Jerry's announces offering of two new Cookie Dough Mix flavors: S’mores Cookie Dough Mix, featuring graham cracker cookie dough and marshmallow truffles; and Peanut Butter Cookie Dough Mix, featuring mini peanut butter cups

Sample article from our Food & Beverage

BURLINGTON, Vermont , February 18, 2022 (press release) –

Dough Chunks Fans First to Try New Snackable Cookie Dough Mix Flavors

To celebrate the introduction of its brand-new Cookie Dough Mix flavors, which feature snackable cookie dough chunks with candy mixed in, Ben & Jerry’s is asking its fans: How do you DOUGH? The newest additions to the Cookie Dough Chunks family of products include:

S’mores Cookie Dough Mix – Graham Cracker Cookie Dough & Marshmallow Truffles

Peanut Butter Cookie Dough Mix – Peanut Butter Chocolate Chip Cookie Dough & Mini Peanut Butter Cups

With #HowDoYouDough, Ben & Jerry’s wants to hear fan suggestions on the company’s next great dough and candy innovation, as well as creative ways fans enjoy the beloved Cookie Dough Chunks. The campaign is consistent with Ben & Jerry’s aspiration “to love our fans as much as they love us.” Cookie Dough Chunks fans can participate by posting on social media with the hashtag #HowDoYouDough. Who knows what treats lie ahead for the most creative and innovative cookie dough fans?

A few lucky Cookie Dough Chunks fans have already received a care package with the complete line up, featuring the first samples of the two newest Cookie Dough Mix flavors.

One of the company’s BIGGEST Cookie Dough Chunks fans, Jonathan from Abingdon, MD even received a year’s supply of free Cookie Dough Chunks with the only stipulation that he had to share. Jon answered #HowDoYouDough when he shared his pandemic story of homeschooling 3 young kids (one who, during Jon’s letter writing, was wearing one wet sock from the toilet; the other sock didn’t fare so well) and how eating Cookie Dough Chunks straight out of the bag were “fluffy, chocolatey pillows of heaven,” as well as sharing his secret that adding a handful of Cookie Dough Chunks to his coffee was, and we quote, “a game changer.”

Cookie Dough Chunks were launched after numerous requests by diehard dough fans who loved the big gobs of buttery chocolate chip cookie dough found in Ben & Jerry’s pints. Three years later, there are 9 unique flavors of Cookie Dough Chunks, featuring heat-treated flour and pasteurized eggs to ensure they are a perfectly safe, snackable experience. Ben & Jerry’s Cookie Dough Chunks are on shelves now and can be found in the frozen section of your favorite grocery and convenience stores. The new Cookie Dough Mix flavors will appear across the U.S. in the first quarter of 2022 at a suggested retail price of $3.99-5.49.

Learn more about Ben & Jerry’s Cookie Dough Chunks here.

About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry’s employees, granted $3.7MM in 2021 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.

Media Contact:

Ben & Jerry’s
Sean Greenwood, Grand Poobah of PR, Ben & Jerry’s
sean.greenwood@benjerry.com
802.233.0840

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.