Bakkavor announces UK launch of revamped Heat & Enjoy meal deal range at Tesco stores; products include burgers, curries, chips and pilau rice

Sample article from our Food & Beverage

February 22, 2022 (press release) –

Bakkavor has launched a brand new look for the Heat & Enjoy meal deal range in Tesco.

Available in Tesco’s main estate stores nationwide and on Tesco.com, the revamped range features 27 takeaway favourites, including curries, burgers and Chinese takeaway classics, as well as extras such as chunky chips and pilau rice, offering the ultimate convenience of a takeaway experience direct from the chilled meals aisle in store to your home.

The Heat & Enjoy range is available at Tesco and, as part of their Clubcard Prices, customers with a Tesco Clubcard will be able to pick up 2 mains and 3 extras, including desserts, in a meal deal designed to feed a family of four for just £10[*].

Hannah Bendon , Customer Director, Bakkavor said: “With the takeaway and fast-food industry now worth over £18.7 billion[**], and increasingly busy lifestyles as we unwind from lockdown, the demand for quick and easy meal solutions, as well as more in-home dining experiences is expected to continue to grow. We have worked hard to redevelop the Heat & Enjoy branding to make it easier for consumers to not only locate this mission instore, but also understand the meal deal offer, which is designed to feed a family of four for just £10, making it great value for money at a time when living expenses are continuing to rise.

“We are confident the new packaging design will increase stand out on shelf and attract shoppers thanks to its new bold design, including lifestyle photography and colour coding to distinguish between mains and extras (a mix of sides and desserts).”

Simply select your favourites, take home, Heat and Enjoy.

Heat & Enjoy is available from Tesco stores nationwide and Tesco.com, but not in Tesco Express.

Footnotes:

[*] Clubcard members price. Available in selected larger stores. Subject to availability. Clubcard/app required. Heat & Enjoy meal deal includes two mains and three extras. Delivery charges may apply

[**] IBISWorld 2021

Source: Bakkavor

[Category: Retail, New Offerings]

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