Asda launching new initiative that is says allows shoppers to feed a family of four an evening meal for a week for under £20 across its Just Essentials range; products include Tuna and Tomato Pasta, and Chicken Stew and Rice

Sample article from our Food & Beverage

January 17, 2023 (press release) –

Asda launches an easy-to-follow recipe plan for online customers, including 7 budget-friendly recipes to feed a family of 4 every night for a week, using its award-winning Just Essentials range.

As the rising cost of living continues to put pressure on families, many customers will be looking for ways to cut costs whilst still enjoying the meals they love. To help shoppers make their money go further this year, Asda is launching a new initiative allowing shoppers to feed a family of four an evening meal for a week for under £20 across the brand’s award-winning Just Essentials range.

Today, the retailer has launched a selection of 7 budget-friendly recipes that will feed a family of four all week for under £20. From Tuna and Tomato Pasta to Chicken Stew and Rice, the recipe plan aims to help families plan and cook a whole week's worth of delicious and healthy evening meals for as little as £2.10 per meal for four.

The Just Essentials ‘7 for £20’ plan is available on now, meaning customers can browse the seven recipes and add each ingredient required to their basket, before following the method to create each meal on the Asda Good Living website. It’s so simple, the only things customers will need in their cupboards already are oil, salt and pepper.

Proving that delicious, nutritious meals don’t have to come with a hefty price tag, each recipe consists of simple family favourites that don’t cost the earth. Shoppers can enjoy comforting dishes such as Tuna and Tomato Pasta, Bacon and Pea Frittata, Chicken Stew and Rice, Chicken Pasta, Fish Pie, Fish Biryani and Sausage and Mash.

The announcement follows the launch of Asda’s popular Just Essentials range last year, which aims to provide low-cost food essentials to shoppers on a budget. Winner of the Quality Food Awards “Own Label Brand of the Year”, the fuss-free, budget-friendly Just Essentials range includes everything from fresh produce to cupboard essentials, with prices starting at just 16p.

Sam Dickson, Acting Chief Customer Office at Asda, comments:

“Our reputation for offering quality, low-cost food products means that we’re trusted by families and shoppers looking for good food on a budget. Following the successful launch of our Just Essentials range, our 7 meals for £20 plan goes one step further by offering recipe suggestions that can help customers create delicious, healthy meals for the whole family at a time when customers are looking for ways to make their shopping budgets work harder”.

The seven recipes are available to buy online here: .

Asda’s Just Essentials meal plan includes the below evening meals:

  • Monday – Sausage and Mash
  • Tuesday – Fish Biryani
  • Wednesday – Fish Pie
  • Thursday – Bacon and Pea Frittata
  • Friday – Tuna and Tomato Pasta
  • Saturday – Chicken Stew and Rice
  • Sunday – Chicken Pasta

Selected Asda stores & lines. Subject to availability. Illustrative purposes only. Recipes made with store cupboard essentials. Based on 7 meals to feed a family of 4 for £20. Please consider portion sizing when giving to children.  May include substitutions. Delivery, collection, and minimum basket charges may apply. Delivery/collection slots subject to availability. May exclude small stores:

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.