Asahi Soft Drinks to release 'Mitsuya Tokuno Pine Squash' from the 'Tokuno' series for a limited time beginning July 9; the beverage is a carbonated drink with pineapple ripe fruit juice, frozen pine extract and vitamin C

June 26, 2024 (press release) –

Key Highlights:

* Asahi Beverage Co., Ltd. will release the Tatsuka-ku Specialized Pine Scash series on July 9, 2024 , for a limited time

* Satsuki-kun-enhanced pine squash is a carbonated drink with pineapple ripe fruit juice, frozen pine extract, and vitamin C

* The drink uses the Fruit Quality Process of the Three Arrows brand to preserve the flavor of fruit

Original Press Release:

June 25 -- Asahi Soft Drinks Co. , Ltd. issued the following news release:

- It has a taste that makes you feel like you are biting into a whole fruit and a rich aroma.

Asahi Soft Drinks Co., Ltd. (Head office: Tokyo , President: Taichi Yoneme) will release "Mitsuya Tokuno Pine Squash" from the "Tokuno" series for a limited time from July 9th .

"Mitsuya Tokuno Pine Squash" is a carbonated drink made with ripe pineapple juice and frozen pineapple extract, and is formulated with vitamin C. The "Mitsuya" brand's "Fruit Quality Method" suppresses heat and locks in the deliciousness of the fruit, allowing you to enjoy the fresh taste and rich aroma of biting into a whole fruit.

The package features a large illustration of a pineapple against the backdrop of a summer sky, along with an icon that says "rich and delicious." The series name, " Extra Rich ," is prominently displayed, creating a design that evokes the image of "rich flavor" and "fruity."

The Mitsuya brand, which will celebrate its 140th anniversary in 2024, has set its brand purpose as "Move your heart," and aims to be the most "heart-moving carbonated beverage" and the most beloved sustainable brand.

Product Summary

Disclaimer: Table can be viewed at: https://www.asahiinryo.co.jp/company/newsrelease/2024/pick_0625.html

Disclaimer: The Above Content is Auto-Translated

[Category: Beverage & Tobacco, Soft Drinks, New Offerings]

Source: Asahi Soft Drinks Co., Ltd.

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