Andrew Pang joins Suntory as Regional Brand Ambassador for Southeast Asia; background in law, psychology, hospitality informs role bridging marketing, sales, customers

People of Suntory Global Spirits: Andrew Pang

“My mother has always been a significant role model in my life. As a lawyer by practice here in Singapore, she has achieved a great deal in her career, despite having to raise 6 children in a then male-dominated industry. This inspired me to study law and follow in her footsteps.

However, what makes her my role model goes beyond her professional success. It's the way she engages with people that truly stands out. While in some cultures, strangers may not readily connect, my mom is the opposite—she initiates conversations with people she doesn't know, always showing genuine care and interest. Her ability to connect with others taught me the importance of compassion and building meaningful relationships. When I decided to shift from law to psychology, she was incredibly supportive of my decision.

After studying psychology, I spent three years as a flight attendant. During this time, my love for storytelling and the service industry truly sparked, prompting me to eventually leave the airlines and venture into the restaurant and whisky bar scene. In 2015, I opened my first whisky retail business in Singapore. This experience deepened my connection to Suntory’s portfolio, a relationship that has now come full circle as I was brought on last year as a Regional Brand Ambassador for the House of Suntory, overseeing brand representation across the Southeast Asian market.

As a brand ambassador, I serve as the bridge between marketing, sales, customers and consumers. My unique background allows me to anticipate the needs of both trade and consumers and identify opportunities for impactful storytelling.

While I didn't become a counselor, my passion to help others remains strong, and I continue to do my part to provide resources for those in need—a value I learned from my parents. I currently own and manage a bar in Singapore. Leaning on my background in psychology, the space encourages and incorporates wellness techniques and connectivity as part of a holistic experience. I recognize that some cultures may feel a barrier to therapy, and I strive to create an environment that fosters openness and support, making these resources more accessible to everyone.

Although I entered this industry a bit later in life, I hope to leave a legacy where people recognize me as a champion of wellness and wellbeing and an advocate of best practices for our industry.”