LOS ANGELES
,
August 30, 2024
(Industry Intelligence Inc.)
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The following article is from Ben Lewis, CEO of Little Spoon. It has been republished with permission. There have been lots of headlines recently about baby food – concerns about toxins and contaminants, mislabeling, poor nutritional value and more.
These topics – and the need for serious change in the baby food aisle – are nothing new. In fact, they were some of the key motivators in starting Little Spoon.
We’ve always heard from parents about their anxiety when it comes to feeding their children. But our most recent consumer research has made it urgently clear: parents are worried, and trust in the industry is at an all-time low.
Good nutrition should be a right, not a privilege, yet the bar for kids' food continues to remain maddeningly low in the U.S.
Little Spoon is raising the bar.
Reinvention, with the promise of a brighter future, inspired Little Spoon’s founding mission. My amazing team spends every day focused on earning parents’ trust, while finding more ways to make their lives easier and kids healthier. ✨
P.S: If our mission gets you excited, we're always looking for smart, motivated people to join the team. We are growing quickly and have more than eight open roles!
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