September 25, 2024
(press release)
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Today, Gopuff announced the launch of several new ad capabilities designed to help brands better engage with customers on and off the Gopuff platform. With the launch of Brand Shops, a new partnership with AdAdapted allowing customers to add products to their Gopuff cart when shopping anywhere online, and deeper insights for sampling campaigns, Gopuff’s powerful new tools enable brands to build meaningful relationships with the next generation of consumers. “At Gopuff, we’re building solutions that put control and power back into brands’ hands,” said Daniel Folkman, Gopuff’s SVP of Business. “As we continue to innovate to bring our partners more of what they need, we’re now providing them with best-in-class tools for better understanding, engaging with and selling more products to the customers who are most important to them. As we continue to transform the future of advertising, these new tools will help our partners reach the most relevant customers and drive incremental revenue.“ Introducing Brand Shops New Brand Shops on Gopuff allow advertisers to enrich their campaigns with immersive brand experiences customized with photo and video content, educational copy, shoppable carousels, and more. Brand Shops can be built and launched in less than 72 hours and are proven to increase the featured brand’s average order value (AOV) by nearly 20%. Partners like Black Forest, Chips Ahoy!, Gatorade and Hot Pockets have used Gopuff Brand Shops to educate consumers, to differentiate their portfolio of products, and as a landing page for online ads or key marketing moments. Making More of The Internet Shoppable As Gopuff works to enhance the experience wherever consumers shop online, the company announced a new integration with AdAdapted’s patented Add-It™ carting technology. Featuring an amazing customer experience, consumers can be anywhere online, receive an ad, and add a branded item to their Gopuff bag with a single click of a button - without ever leaving the site they’re browsing or logging into their Gopuff account. That item will appear in the customer’s cart the next time they open the Gopuff app or website. The new capability brings customers a more seamless shopping experience while offering advertisers new opportunities for conversion, regardless of where their customers are engaging with their products online. Instant Insights for Sampling Campaigns Gopuff also launched a new Instant Insights feature for its Sampling programs. For years, brands have leveraged Gopuff’s best-in-class Sampling capabilities to get their products in customers’ hands in minutes and increase brand awareness. Unlike traditional retailers, Gopuff’s in-bag sampling programs offer a closed-loop measurement system to measure impact. Now, Gopuff also provides real-time insights into those campaigns, allowing brands to: Measure campaign effectiveness & impact: Because Gopuff’s model is vertically integrated, the company is able to offer closed-loop measurement for its Sampling programs. Now, Gopuff offers best-in-class Sampling insights so brands can see real-time data around search query behavior, add-to-cart rates, basket analysis and repurchase rates for sampled customers. Identify sample product strengths & opportunities: Engage with sampled recipients and see survey responses in real-time, driving qualitative insights around satisfaction drivers and repurchase considerations. Deeper Insights: Brands can better understand Gen Z and Millennial preferences and behaviors by identifying their category purchase considerations, marketing perceptions, use cases and consumption habits. The announcements come on the heels of the launch of Gopuff’s in-house Ads Platform, which offers intelligent audience targeting and objective-based buying tools for more dynamic and effective campaigns. As Gopuff continues to innovate and redefine the future of commerce, streamlined reporting will also offer greater visibility into brand partners’ businesses across the Gopuff ecosystem.
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