GlobalData: Low-/no-alcohol drinks, particularly beer, seeing growth in Thailand due to health/wellness trends, high alcohol consumption rates; market expected to grow 12.9% CAGR from 2022-2027, fueled by product innovation, hospitality industry recovery

Sample article from our Consumer Wellness

May 26, 2023 (press release) –

Lifestyle modifications and health & wellness trends are the key factors propelling the uptake of low-/no-alcohol drinks in Thailand. The alcoholic beverages market, particularly beer, has seen notable growth in recent years in Thailand. Fueled by product innovation by leading companies and the recovery of the hospitality industry, the no-/low-alcohol beer market in Thailand will expand by a volume compound annual growth rate (CAGR) of 12.9% over 2022–27*, according to GlobalData, a leading data and analytics company.

Priyanka Jain, Consumer Analyst at GlobalData, notes: “High alcohol consumption is a major health concern in Thailand, the third-heaviest alcohol consuming country in Asia, according to the World Health Organization (WHO). Additionally, GlobalData’s 2023 consumer survey reveals that 31% of Thai consumers have alcohol regularly. With increasing awareness about the short-term and long-term health consequences of alcohol consumption, such as liver disease, and digestive problems, health-conscious Thai consumers are gravitating towards “better-for-you” alcohol products with less alcohol by volume (ABV).”

Tim Hill, Key Account Director at GlobalData Singapore, comments: “The COVID-19 crisis accentuated awareness among Thai consumers about the need to moderate or curtail alcohol intake to maintain good health. This gave rise to more consumption occasions for low-alcohol and no-alcohol or alcohol-free products. This ties in with GlobalData’s 2023 survey, wherein, 81% of Thai consumers said they consume low-alcohol or 0% alcoholic alternatives at least once a week**. Low-/no-alcohol offerings have also generated interest among drinkers and manufacturers alike, as they address some of the social, political, and economic concerns associated with binge drinking and alcoholism.”

Jain adds: “However, manufacturers are facing enormous challenges amid high inflationary pressures. For instance, 62% of Thai consumers stated that they have stopped buying alcoholic drinks as they consider them too expensive at this time. Moreover, the limited shelf presence and high price point of low-/no-alcohol products are compelling Thai consumers to opt for cheaper alternatives**. The onus lies on manufacturers to expand the availability of these products and entice consumers through promotions.”

Hill concludes: “To expand their consumer base, low-/no-alcohol drinks manufacturers are targeting female drinkers through lifestyle-orientated product positioning. Leading companies are also leveraging alternative ingredients and production techniques to develop healthier alcoholic beverages with personalized claims, such as gluten-free, low-calorie, and low sugar to attract health-conscious consumers.

“Increasing on-premise footfall, rising tourist arrivals, and the resumption of social gatherings, celebrations, and mass-spectator cultural and sports events will boost the demand for low-/no-alcohol drinks in Thailand through 2023. However, the limited product awareness and weaker purchasing power will undermine the segment’s growth momentum in the immediate future. Manufacturers need to create awareness of these products through marketing initiatives.”

* GlobalData Consumer Intelligence Center ­– Market Analyzers, accessed in May 2023

** GlobalData Q1 2023 Consumer Survey­ – Thailand, with 508 respondents, published in May 2023

Media Enquiries

If you are a member of the press or media and require any further information, please get in touch, as we're very happy to help.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer wellness coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.