Eighty percent of Brazilian mothers say they consider a product healthier when the percentage of cocoa in its composition is high, according to Nestle research

May 22, 2023 (press release) –

80% of mothers consider a product healthier when the percentage of cocoa in its composition is high. Nestlé has been adding positive ingredients to the composition of its products.

Key Highlight:

* The survey heard 600 Brazilian women over 18 years old and who have children aged between four and 16 years old.

Original Press Release:

May 19 -- Nestlé issued the following news release:

- According to data from C.Lab, Nestlé's research laboratory, cocoa is synonymous with health for mothers who recognize benefits such as more energy and improved concentration

A study carried out by C.Lab, Nestlé's research laboratory, points out that 80% of the mothers interviewed consider a product healthier when the percentage of cocoa in its composition is high. The survey heard 600 Brazilian women over 18 years old and who have children aged between four and 16 years old.

When asked about cocoa's most important benefits and nutrients, responses ranged from "providing more energy" (80%), "improving concentration" (47%) and "being antioxidants" (41%). The data show that the cereal segment further endorses the perception of consumers regarding the healthiness of cocoa, compared to other foods.

Attentive to offering products with more nutritional benefits and with a greater perception of value to consumers, Nestlé has been adding positive ingredients to the composition of its products. An example of innovation in the portfolio is NESCAU ® Extra Cocoa 30% and NESCAU ® Extra Cocoa 60%, recently launched with the aim of offering consumers options with less sugar and more cocoa, in addition to being a source of fiber, calcium and iron . Other company products underwent similar innovations, such as: Nescau Cereal Extra Cocoa, and Dois Frades 100% cocoa.

“We want to nourish Brazilians in the best possible way, so we are always renewing our portfolio, focusing on adding positive ingredients. In addition, through our QbemQfaz hub, we educate consumers about conscious consumption, teaching them to have a balanced and healthy diet ,” says Gisele Pavin , Senior Manager of Nutrition and Wellbeing at Nestlé.

About Nestle

Nestlé has been operating in Brazil for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and being the most sustainable food producer in the country. The company employs more than 30,000 people in Brazil and has 20 industrial units located in the states of São Paulo, Minas Gerais , Bahia , Pernambuco , Goiás , Rio de Janeiro , Rio Grande do Sul and Espírito Santo, in addition to nine distribution centers and more than 50 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of supplier producers participating in quality programs in the cocoa, coffee and milk chains, which guarantee sustainable production and bring modernity to the countryside. In addition, it maintains initiatives at the factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brazil is present in 99% of Brazilian homes, according to research carried out by Kantar Worldpanel.

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Source: Nestlé

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