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Recent Articles

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Survey finds 40% of US holiday shoppers ages 35+ prefer to receive direct mail communications from retailers they shop with/want to shop with, compared to 21% of younger adults ages 18-34

R.R. Donnelley survey finds 51% of consumers were more excited to receive direct mail in past year than in the year prior; highest level of excitement came from millennials at 65%, followed by Gen Z at 57%, Gen X at 53% and baby boomers at 36%

Study finds 40% of dog owners are confident they feed their dog the right nutrition; ages 18-24 are three times more likely to care about personalization than ages 35-54, ages 25-34 are most drawn to convenience and more likely to buy online: Just Right

Poll finds 84% of American adults are concerned over plastic and packaging waste, and Boomers have the highest level of concern compared with Gen X, Millennials, Gen Z; 47% prefer products with recyclable packaging as first choice, 20% prefer compostables

Two-thirds of Millennials and Gen Zers, 55% of Gen Xers, 42% of Baby Boomers say retailers should consider the environmental impact of their businesses; however, 56% of respondents said faster shipping trumps shopping sustainably: Retail Brew, Harris Poll

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