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Every Can Counts initiative launched in UAE by Emirates Global Aluminium, Crown and CANPACK; campaign aims to encourage consumers to recycle used aluminum drink cans, boosting the circular economy and reducing greenhouse gas emissions

Every Can Counts partnership joins global movement under Can Manufacturers' Institute targets to increase recycling rate of aluminum beverage cans to 70% by 2030 from current 45%, starting with 2024 Mardi Gras parades initiative, Recycle Dat

Every Can Counts Greece launches pilot recycling campaign with Municipality of Antiparos, introducing two Pure Recycle machines, deposit return scheme to promote aluminum recycling; project began in October, is set to be fully operational by summer 2024

UK non-profit initiative Every Can Counts reports having recycled 64,000 aluminum cans during summer, has goal to achieve 100% recycling rate; more than 50% of group's survey respondents see aluminum as the most eco-friendly beverage packaging material

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