Prestige vegan make-up sales were valued at £58 million in 2021 and account for 12% of total make-up sales in the prestige beauty market. In 2021 17% of all prestige eye shadow sales were vegan and 16% of lip colour sales were from vegan brands. 

Sales of vegan foundation increased 29% in 2021, compared to 2020 and account for 16% of all prestige make-up foundation sales. Foundation is the most popular vegan product accounting for 31% of vegan make-up sales. 

Emma Fishwick, Account Manager, NPD UK Beauty explains: “Consumers are increasingly choosing to follow a vegan lifestyle, from food, drinks and supplements to clothing, shoes and cleaning products. It’s only natural that these consumers would want to opt for vegan beauty products. The prestige make-up market has been challenged over the past few years, but the growth in vegan make-up sales is an interesting development, and will shape the course of the market in years to come”